On April 10th, Ben & Jerry's will celebrate its 40th annual Free Cone Day. Ice cream lovers will be able to enjoy a free scoop of a longtime favorite such as Cookie Dough or dig their spoons into something completely new, the Burlington, Vt.-based company said.

"We believe in having fun, and in thanking our fans with free ice cream as each year goes by," said Ben & Jerry's CEO Jostein Solheim. "To us, it's a chance to have a bit of a party, to build connections with our fans and show them how much we appreciate them!"

Participating scoop shops are listed on www.BenJerry.com.