Nestlé Dreyer’s Ice Cream, Oakland, Calif., announced in April that it will remove artificial colors and flavors, highfructose corn syrup and GMO ingredients from six ice cream and frozen dessert brands: Edy’s 1, Häagen-Dazs, Outshine, Skinny Cow, Nestlé Ice Cream and Nestlé Drumstick.
Nestle also said it would use fresh milk from cows not treated with rBST, add more real fruit or fruit juice and reduce sugar by an average of 11% on select products.
The latest moves follow Nestle’s decision in December 2015 that it will transition to using only cage-free eggs in all of its U.S. food products, including ice cream, within the next five years.
In a statement, Robert Kilmer, president of Nestlé Dreyer’s Ice Cream, said, “Nestlé Dreyer’s Ice Cream understands that consumers want to know what’s in their food, where those ingredients come from and how the food products they purchase are made,” said. “Using simpler ingredients that our consumers can recognize, and removing those that don’t belong, is a natural next step for our brands.”