Taking a cue from some gelato makers, Kemps, St. Paul, Minn., introduced Frozen Yogurt Shop, a line of frozen yogurt that is sold in clear containers designed to show off the ingredients.

According to Derek Scott, director of marketing at Kemps, the product features “smooth and creamy rosettes of frozen yogurt,” with toppings like chocolate pieces, chopped cookies and chopped peanut butter cups.

Scott said, “The visually arresting product is clearly visible to the consumer through its transparent container,” and is “designed to bring the experience of a frozen yogurt shop into your home.”

The frozen yogurt comes in four flavors: cookies & cream, peanut butter cup, raspberry and chocolate, and vanilla salted caramel.

It's sold in 30-ounce containers for a suggested retail price range of is $4.99 to $5.49. A 1/2-cup serving of the peanut butter cup contains 180 calories, 9 grams of fat, 17 grams of sugar and 5 grams of protein.

According to Scott, the trend of transparent/clear packaging is “rapidly gaining traction.”

The frozen dessert will be sold in various Midwest markets including in Minnesota, Wisconsin, Iowa, Omaha and Kansas City. It will also be found at these supermarkets in various cities/states: Jewel (Chicago), HEB (Texas), Giant Eagle (Pennsylvania and Ohio), Market Basket (Boston), and Price Chopper (New York and New England).

Last year, Unilever’s Breyers, Englewood Cliffs, N.J, launched a gelato in similar transparent containers. Read more about that here.

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