Tate & Lyle introduces new Claria functional clean-label starches

By Tate & Lyle

Tate & Lyle, a global provider of food ingredients and solutions, launched Claria Functional Clean-Label Starches. The new Claria line provides manufacturers similar functionality to modified food starch plus the added benefits of a clean taste and clean label.

Claria functional clean-label starches enable manufacturers to meet increasing consumer demand for simpler ingredient lists. This trend is supported by the fact that nearly 25% of new product launches globally were positioned as label-friendly in 2013 (Innova Market Insights).

“Tate & Lyle recognised the need for a high-performing starch with similar functionality to a modified starch with all the benefits of a clean label,” said Esther Van Onselen, global marketing category director, Texturants and Convenience Foods at Tate & Lyle. “Although consumers demand simpler ingredient labels, taste and product experience are still primary drivers. The Claria line helps provide a solution to address both of these needs.”

Claria Functional Clean-Label Starches outperform other clean-label starches when it comes to meeting consumer expectations for taste, texture and appearance. Internal colourimetric and sensory testing demonstrated that the Claria line has a very neutral flavour profile and colour that is comparable to modified starches. This facilitates their incorporation in food categories that have historically had limited options with functional clean-label starches.

In addition to meeting high sensory standards, Claria Functional Clean-Label Starches enable manufacturers to formulate with similar functionality of a modified food starch. The patent-pending technology of the Claria line enables tolerance to shear, heat and acid, even under extreme conditions like ultra-high-temperatures (UHT) and homogenisation. It also demonstrates high thickening efficiency and texture consistency over time.

“Tate & Lyle’s technology is unique in the marketplace because it enables the use of a simple “starch” label and similar performance to modified starches, with a clean taste and neutral colour. The technical and scientific advancement lies in Tate & Lyle’s proprietary processing, which allows the Claria starch granules to remain intact throughout different processing conditions,” said Werner Barbosa, platform leader, Texturants at Tate & Lyle.

Claria Functional Clean-Label Starches are versatile across a broad range of applications and sophisticated processes including soups, sauces, dressings, prepared meals and yoghurt. The full line includes three products that have different levels of process tolerance: Claria Essential, Claria Plus and Claria Elite.
Food and beverage manufacturers in North America, Europe, China, Australasia and Latin America can now partner with Tate & Lyle to formulate with the Claria line.

“We have a world-class team of applications experts eager to co-create with manufacturers to bring the next generation of cleaner-label products to market with Claria Functional Clean-Label Starches,” said Jim Carr, Director Food Applications, Tate & Lyle. “With our extensive expertise in ingredient formulation, we can help customers solve their texture challenges across a wide range of applications.”

With the introduction of Claria Functional Clean-Label Starches, Tate & Lyle offers manufacturers more choice to develop label-friendly new products. The Claria line forms part of a full portfolio of label-friendly solutions including SODA-LO Salt Microspheres, TASTEVA Stevia Sweetener, PUREFRUIT Monk Fruit Extract, PROMITOR Soluble Gluco Fibre and PromOat Beta Glucan.

For more information on CLARIA Functional Clean-Label Starches, visit www.clariastarch.com.

SOURCE: Tate & Lyle