The future looks bright for yogurt makers. According to Mintel’s December 2011 report on yogurt and yogurt drinks, the market will grow by 49% to reach $9.5 billion in 2016. U.S. sales shot up from $4.7 billion in 2006, to $5.5 billion in 2009, to an estimated $6.4 billion in 2011, with refrigerated yogurt—premium Greek-style yogurt in particular—leading the way.
Due to this explosive growth in yogurt sales, many companies are vying to enter or expand their position in this market. And why not? The many health benefits attributed to yogurt consumption are widely publicized in today’s media. Its alignment with the recent trends in healthy eating and its portability make it easy to see why yogurt is positioned to become the healthy snack of choice for many American consumers. Even with the explosive growth in recent years, per capita yogurt consumption in the U.S. remains only a fraction of that of their European counterparts.
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