Butter campaign is a hit
The American Butter Institute’s social media campaign “Go Bold With Butter” focuses on maintaining levels of positive consumer awareness of butter and fostering increased butter usage. The Arlington, Va.-based institute launched the campaign on March 19, just before the Easter holiday. As of mid-July, the campaign’s Facebook page has 33,092 likes, an increase of 76% over May numbers.
Hall of Fame honors cheesemaker
The Marin French Cheese Co., Marin County, Calif., was inducted into the Made in the USA Hall of Fame on July 2. The company was founded in 1865 and produces cheeses under the Rouge et Noir brand name.
Grassland aids orphans
Grassland Dairy Products Inc., Greenwood, Wis., the largest family-owned butter creamery in the world, is providing essential dairy nutrition to an orphanage in Lurin, Peru. It sent a load of dried milk that will be used as an ingredient in meals for the children. Grassland Dairy Products is supporting “Project Milk” by Catholic Diocese of La Crosse, Wis.
Separately, the company announced it is doubling its milk plant capacity to churn more butter and dairy products. The added capacity gives the plant the potential to run 8 million pounds of milk through the plant using three continuous churns, each producing 50,000 pounds of butter per hour.
