According to Bellevue, Wash.-based Hartman Group Inc., butter, as both a spread and ingredient, has become increasingly popular in the past few years. This trend is expected to grow stronger thanks to a number of marketers who are adding value to butter in terms of both flavor and nutrition. For example, Butterfi, from Think Nutrition Co., Petaluma, Calif., is made with California cream blended with organic agave inulin (a naturally sweet prebiotic fiber) and kosher salt. There is a plain, slightly salted variety, as well as Old Fashioned Cinnamon Toast and Sicilian Garlic. The addition of 3 grams of fiber per single tablespoon serving allows for a 35% reduction in fat, calories and cholesterol, as compared to regular butter. The butter is uniquely packaged in what the company has trademarked “rametts,” which are best described as rolls of butter wrapped in a sturdy, yet sliceable plastic film. The retail package is two 4-ounce rametts wrapped in butcher-style paper. The company originally sold the butter in plastic tubs, but switched to the new format, reducing its packaging costs by 75%. Packages carry the tagline: Use butter products responsibly. 

The product is currently available in grocery and specialty stores throughout the Sonoma and Napa county regions. In addition, the butter is used by many area chefs and served at restaurants.