Lifeway Foods Inc., Morton Grove, Ill., continues to grow its presence in the freezer…and its marketing efforts to kids. The company is taking its popular Probugs Kefir drinkable product and freezing it in fun, interactive squeeze tubes designed to entertain as well as satisfy the company’s youngest customers.

Each box contains one-half-dozen 3-ounce tubes of Goo-Berry Pie, Orange Creamy Crawler or Strawnana Split frozen kefir. Made with all-natural ingredients and packed with 10 live and active probiotic cultures, each tube of ProBugs Frozen Kefir is an excellent source of protein and calcium.