Ehrmann USA LLC, Mishawaka, Ind., a subsidiary of the family-owned German dairy Ehrmann AG, entered the U.S. dairy market with the rollout of All Natural Lowfat Bavarian Yogurt. Produced through a joint venture with Commonwealth Dairy LLC, Brattleboro, Vt., the full-bodied yogurt is a replicate of the company’s family recipe. It comes packaged in 5.3-ounce dual-chamber cups to allow for a custom blend of yogurt and real fruit. Each variety contains 150 calories or less and packs 7 grams of protein per serving with only 1.5 grams of total fat. Flavors are: blackberry-pomegranate, blueberry, cherry, peach and strawberry. Initial distribution is throughout New England and upstate New York. The company reported in mid-October that retail distribution tripled within weeks of its introduction.
“We are very pleased to now produce delicious Ehrmann Yogurts fresh in Vermont,” says Harald Bellm, president and CEO of Ehrmann USA. “The positive responses we have received from America’s top retailers in the region are very encouraging. As we build upon our reputation and expand in this country, we’ll continue to look for new opportunities with retailers. We strongly believe that ‘Bavaria’s Finest Yogurt’ will attract new yogurt consumers and further expand the yogurt category in the United States.”