Seattle’s Best Coffee, part of Starbucks Corp., Seattle, introduces a line of iced canned lattes made with the same premium coffee as the Seattle’s Best Coffee hand-crafted beverages. The line includes: Iced Latte, Iced Vanilla Latte and Iced Mocha Latte. A 9.5-ounce can retails for $1.49 or in a four-pack for $4.99.
The product line builds on the company’s 2010 marketing strategy of “Anywhere Great Coffee Is Needed,” “…by bringing a new kind of convenience to iced coffee, which is the fastest-growing segment in premium coffee,” says Michelle Gass, president of Seattle’s Best Coffee. “Through our test we confirmed that consumers are looking for a great-tasting iced coffee beverage in an on-the-go format and at only 130 calories per serving, it’s a product they can enjoy at breakfast and throughout the day.”
