2007 EXPORTER OF THE YEAR
Long-Term Player
Darigold sees a robust future ahead for U.S. dairy products in the global marketplace.
Darigold Inc. has been
selected as the winner of the second annual Exporter of the Year Award,
sponsored by Dairy Field and the U.S. Dairy Export Council (USDEC).
The Seattle-based cooperative and dairy products
manufacturer was chosen in recognition of its long history and consistent
success in exporting activities and making great strides in driving demand
for U.S. dairy output abroad, efforts that continue to build momentum to
the present day.
Darigold has been involved in export activities since
the 1920s. “When Europe implemented considerable subsidies for
its dairy exports in the 1950s, the competitiveness of U.S. dairy products
was challenged,” recounts Dermot Carey, vice president of
Darigold’s Ingredients Division.
In the late 1950s, Darigold opened an evaporated milk
plant in the Philippines to supply locally manufactured products using
U.S.-supplied skim milk powder; this plant operated for 20 years. “In
more recent years, we have participated in the various government and
industry-led export programs, and several years ago made a decision to
commit to and develop our export markets for the long term,” Carey
says. “As a cooperative, Darigold’s export efforts were and are
still driven today by the desire to broaden the company’s markets to
increase returns to our member-owners and create value for our
customers.”
Today, Darigold exports dairy products to Japan,
China, Southeast Asia, Mexico, South America, the Middle East and Europe.
The company employs a joint effort between its own Seattle-based sales
group and Darigold’s long-term export partner, Seattle-based James
Farrell Co., to execute global sales and deliveries.
“Coupled with our frequent visits to customers
in these markets, we utilize James Farrell Company’s expertise in
logistics and delivery systems and local in-country presence to provide an
efficient and effective platform for our coordinated sales efforts and
customer service,” Carey explains.
Darigold declined to reveal exact figures for its
export sales. But Carey does report that export sales of milk powders were
in excess of 50 percent of total category sales, while exported whey
products accounted for more than 80 percent of category sales. Coming in at
No. 12 on Dairy Field’s 2007 Top 100 processors ranking, Darigold’s 2006
total sales (including milk, cheese and cultured products marketed in the
Pacific Northwest) are estimated at $1.5 billion.
Carey says Darigold’s export activities have
reinforced the importance and value of strong relationships and commitment
to customers and markets. “As with any business activity, our export
activities have had their ups and downs, but the experience and knowledge
gained is extremely valuable and has helped us grow as a company and become
a dependable supplier to our customers,” he says.
“These activities have helped us to learn
how to manage change and volatility in both our domestic and international
markets, and how to identify and respond to our customer’s needs. Our
export activities also have enhanced our returns to our member-owners by
creating product opportunities beyond those currently available in the
domestic markets.”
Looking ahead, Darigold foresees a robust future for
itself and U.S. dairy exports. “Export marketing is a long-term
commitment and the U.S. has finally arrived at the global dairy product
stage as a legitimate player,” Carey says. “We can sustain this
position if we understand and respect our role as a dependable, committed
supplier.
With the continued growth in global demand for dairy
products there is a need for the U.S. as a supplier, and this offers
tremendous opportunities to our industry. As we pursue these opportunities,
we will broaden our markets and demonstrate the U.S. can compete in the
global arena.”
The 2007 Exporter of the Year Award will be presented
to Darigold during a USDEC Webcast scheduled for September 10. Watch www.dairyfield.com
for more details.