Long Overdue
James Dudlicek
Editor
(847) 405-4009
It seems dairy is getting left in the lurch, based on early assessments of the Bush administration’s Farm Bill and fiscal ’08 budget proposals.
“This budget does not move dairy policy forward
in any meaningful way,” IDFA chief Connie Tipton says, noting that
both it and the proposed Farm Bill retain funding for the conflicting MILC
and dairy price support programs.
Could it be that the otherwise business-friendly Bush
administration, struggling with its Iraq policy and facing a hostile
Congress, no longer has the political will to bring dairy policy into the
21st century?
It’s not like there are any surprises here; these Depression-era
policies should have been changed several administrations ago.
It’s amazing that the dairy industry has been
able to innovate to the extent that it has to stay afloat against
competitors in other segments that are far less regulated. Often I have
heard processors say that resources devoted to deciphering pricing formulas
and other government mandates could be better spent on research and
development so the industry can better compete domestically and expand
markets abroad. Yet R&D dollars end up being redirected toward volatile
raw-ingredient costs driven by archaic federal programs, producer
herd-culling efforts and rising feed prices brought on by demand for
ethanol.
Larger processors have the critical mass needed to
simultaneously push ahead with new product development vital to future
growth and untangle the red tape. But smaller companies forced to let
R&D slide are left vulnerable to takeover or bankruptcy.
Still, new product development efforts continue to be
fruitful, as this month’s issue illustrates.
Speaking of new products, Dairy
Field has scheduled its first webcast
April 23 to discuss the development of new dairy products. Invited to
participate on our panel are brand marketing and R&D folks from Kraft
and Stonyfield Farm, along with an analyst from Mintel’s Global New
Products Database and moderated by yours truly.
We hope you’ll join us online. Meanwhile, as a
launching pad of sorts, read more about the latest new products — and
what consumers expect them to deliver — starting on page 14.
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