Good Stuff
The better-for-you
trend — especially low-carb — seemed to dominate new
product introductions this past year, and the dairy category was no
exception.
Most of dairy’s new offerings in the low-carb
arena came in the form or frozen desserts. All were valiant attempts to
seize the opportunity of the growing craze. However, few convinced us that
they truly delivered great taste while offering significant nutritional
advantages. Frankly, we’d rather eat a little less of the
“real” stuff in an effort to watch our diets. And with the
low-carb hysteria apparently tapering off, we won’t be too sad to see
many of these new offerings go.
But 2005 did bring some impressive products across the
spectrum of dairy. Our latest data from Productscan Online shows 451 new
dairy product introductions and 1,281 new SKUs this year from January
through October (see New Products for a category breakdown).
Out of that sea, a few standouts managed to wash
ashore. In our opinion, they offer fresh takes on nutrition, formulation,
taste, convenience and packaging. And they come from industry players of
all sizes, proving that a good idea is a good idea, no matter how big or
far-reaching your company may be.
So we’re pleased to present this
assortment of new products that crossed our desks in the past year. Each
spoke to us in a variety of ways.
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