Independently Wealthy
by Pamela Accetta Smith
Major regional players dominate East Coast dairy production.
As the
transformation of American agriculture from family farms to agribusiness
conglomerates continues, a question mark looms over the future of
independent dairy operations. What lies ahead for these regional companies
as industry giants systematically buy up smaller businesses, turning the
archetypal family dairy into a fading epoch in U.S. history?
More specifically, what will come of the Northeastern dairy
market as a result of Chelsea, Mass.-based HP Hood’s recent acquisition of Crowley
Foods and Marigold Foods from National Dairy Holdings. The new company, to be
known as HP Hood LLC, will be led by John Kaneb, president and chairman. The
acquired companies will continue to be led by their existing management teams.
Hood, Crowley and Marigold will continue to manufacture and distribute their
branded and licensed products as they did before the acquisition, Hood reports.
Based in Binghamton, N.Y., Crowley manufactures
fluid milk, juices and drinks, cultured products, frozen desserts and
extended-shelf-life products under various brand names including Crowley,
Heluva Good, PennMaid, Green’s and Hagan. Crowley boasts annual sales
of some $600 million.
Minneapolis-based Marigold sells products under
the Kemps brand name, including fluid milk, frozen desserts and cultured
products. With annual sales of $550 million, the company also produces
private label products for retailers and foodservice.
The Acquisition Bumps Hood From a Billion-dollar-sales Company
to a $2.5 Billion Sales Company. With the Purchase, Hood Also Acquired Several
Hundred Direct-store-delivery Routes the two Companies Possess, Making it a
True Force to be Reckoned With in the Industry.
This acquisition will undoubtedly affect processors in
the region and influence the dairy market as a whole. How much exactly,
remains to be seen. Still, area processors are enthusiastic about the
future of business.
Due to quality brands steeped in family tradition, the region’s
independent players remain stronger than ever.
Guida’s Milk & Ice Cream New Britain, Conn.
In New England, where few independents remain,
resisting the temptation to consolidate, while capitalizing on the
advantages inherent to a family-owned and operated firm, is the cornerstone
of this company’s success.
Guida’s Milk & Ice Cream — a regional
processor of fluid milk, cream, ice cream and ice cream mixes, fruit juices
and fruit drinks, water and a variety of other dairy products — is
one of the largest independent dairies in New England.
The company has experienced remarkable growth over the
years. Expansion by maintaining a conservative and solid approach has been
key to its development for more than 118 years.
Guida’s Milk & Ice Cream attributes this
business surge to numerous factors, but insists the most important
ingredient in the company’s recipe for success can be traced back to
its founders, brothers Frank Guida and Alexander Guida Jr. The latter, Al
Guida III’s father and one of 13 children, grew up on a working dairy
farm and was selling milk in New Britain by 1932 at the height of the
Depression. During World War II, HP Hood Co. bought Guida Dairy’s
supplier with plans of ultimately eliminating its sub-dealers. Rather than
sell, Alexander and Frank purchased the milk plant and business —
Seibert Dairy, founded in 1886 at the company’s present location
— from Arthur Seibert in 1947.
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Since then, Guida’s Milk & Ice Cream says it
has had the reputation of supplying the finest products and service to its
large customer base.
With a fleet of over 200 vehicles, the company
delivers products throughout Southern New England. Guida’s Milk &
Ice Cream’s service area includes Connecticut, Rhode Island,
Massachusetts, Long Island, Northern New Jersey, New York City
and Eastern New York.
The company says its emphasis on quality control
cannot be overstated. In fact, with an 18-day code on all of its fluid milk
products, Guida’s Milk & Ice Cream says it guarantees the utmost
integrity of its product line.
The company is continually striving to develop and cultivate
its presence as a viable force in the dairy industry.
Oakhurst Dairy Portland, Maine
Oakhurst Dairy is one of the few family-owned dairy
processors in the Northeast, competing against big players such as Hood and
the eastern properties of Dean Foods.
Founded in 1921, the company with $85.5 million in annual sales
has made a name for itself in Maine with unique business practices: only accepting
milk from local farmers that don’t use artificial growth hormones, featuring
family members in its advertising and routinely donating 10 percent of pre-tax
profits to local charities. Last year, Oakhurst garnered national attention
when it was sued by synthetic hormone manufacturer Monsanto to stop using on-package
messaging that inferred its milk was superior because it was rBST-free.
Monsanto and Oakhurst came to an agreement that allows the processor
to use its banner, “Our Farmers Pledge: No Artificial Growth Hormone Used,”
with the disclaimer, “FDA states: No significant difference in milk from cows
treated with artificial growth hormones.”
“We were able to settle and continue our program that all our
milk is not treated with artificial growth hormones,” says Stanley Bennett II,
Oakhurst president and chief executive officer, and grandson of the company’s
founder. “This will be used on packaging in the future. This is a very important
part of our marketing.”
In the Northeast market, Oakhurst positions itself an independent
choice for consumers in a sea of consolidation. “There are only two dairy processors
left of any significance in the area,” says Bennett. “There are fewer choices
for consumers and retailers. Frankly, the potential benefit is consumers can
look for choices and they look to a small regional dairy. When those folks call,
we jump.”
Oakhurst caters to regional tastes with four varieties
of chocolate and coffee-flavored milk, which are popular in the Northeast.
The company sells its product lines throughout Maine and into southeast Massachusetts and Rhode Island, and offers products
for foodservice in Rhode Island, Connecticut and upstate New York. A joint
venture with a family-owned ice cream processor to make superpremium ice
cream was discontinued in recent years because “we were not able to
compete with Ben & Jerry’s,” says Bennett.
One area Oakhurst hopes to enter is the low-carbohydrate arena,
and plans to develop products that fit this profile. “It’s had a negative impact
on consumption,” says Bennett. “Because of the Atkins diet, we’re looking at
low-carb product offerings now.”
Like many processors, Oakhurst is interested in the
industry’s new weight-loss claim licensing. The processor already has
carved out a niche with its Nu-trish milk. “It’s a good
value-added product that’s popular with lactose-intolerant people,
who have what we call a ‘bum gut‚’” says Bennett.
The Nu-trish 11/2% Light and Fat Free Skim varieties have acidophilus cultures
similar to yogurt. Oakhurst’s complete product line comprises white
and flavored milks, buttermilk, eggnog, half and half, heavy cream,
creamers, cottage cheese, sour cream and juice.
This year, Oakhurst will embark on a $7 million
capital expansion project, “the most ambitious project we’ve
undertaken in the past 10 years,” Bennett says. Planned are new
fillers, two remote cold-storage depots and more raw receiving,
refrigerator and loadout space.
Bennett and his corporate team — brother William Bennett, vice
president of operations; sister Althea Bennett McGirr, director of customer
relations; and brother John Bennett, who is new to the company — is committed
to keeping the company independent. As Stanley Bennett told Dairy Field in 2000:
“Oakhurst will stay independent as long as it’s profitable to do so. Where will
Oakhurst be in five years? The answer is here. And that kind of says a lot.”
Hershey Creamery Co. Harrisburg, Pa.
A full-line ice cream manufacturer and distributor,
Hershey Creamery Co. celebrates its 110th anniversary this year. The
self-distributing company has a sales reach that includes more than 21,000
retail customers in 28 states.
The Holder family has owned the company since the 1920s, when
their business, Meyer Dairy Co. of Bethlehem, Pa., merged with Hershey Creamery.
And the family remains involved with the business today — George Holder serves
as president and Walter and Thomas Holder as vice presidents. The ice cream
company and its founder, Jacob N. Hershey, are in no way connected to Milton
S. Hershey of the chocolate company fame, though both companies started in 1894
in Pennsylvania.
In those early days the ice cream was produced and
packed in metal-lined wooden containers originally built by the Hershey
brothers. Route salesmen packed ice around the containers to guarantee the
freshness and quality of the product and set off on their daily deliveries
to ice cream parlors around Central Pennsylvania. Hershey Creamery started
then what the company says has become tradition over the past 10 decades:
quality ice cream, superior service for the dealers and a real value for
the consumers.
As the Great Depression saw the birth of a new era,
Hershey Creamery became the first manufacturer to offer pre-packaged pints
of ice cream. Likewise, as convenience and ease became household words
following World War II, the company responded with their
“on-a-stick” desserts — Popsicles, ice cream sandwiches
and SkiHi’s.
Today, Hershey’s ice cream is mixed at the
creamery’s plant on Cameron Street in Harrisburg. The liquid mix is
sent to the Lower Swatara Township facility for hardening and packaging,
then distributed regionally.
Hershey Creamery expanded its sales reach in 2001 from
North Carolina to the Florida panhandle, while the company’s western
front extended to Illinois, according to a 2003 Associated Press (AP)
report.
Changes in transportation and refrigeration have
helped the company grow. Ice cream is shipped in truck trailers equipped
with the latest refrigeration systems, keeping the product frozen for
longer periods of time, which in turn extends the reach of the creamery
beyond Pennsylvania.
Hershey Creamery has also been growing with the
military resale business over the past 20 years. According to the
company’s Web site, Hershey Creamery’s wide range of novelty
and pre-packaged take-home products are sold through AAFES, NEXCOM, MCCS,
DECA, VCS and MWR facilities. The types of business the company supports
include commissaries, shoppettes, recreational facilities, snack bars,
clubs and base ice cream parlors, and Hershey Creamery says it hopes to use
its strong brand recognition and quality product to expand even further in
the military market.
The company initiated its hand-dipped program on the
USS Saipan just before its deployment from Norfolk, Va., by supplying it
with small dipping freezers similar to what those found in ice cream
parlors.
The company is known to rely on its reputation much
more than advertising dollars to get the message out about its quality
product. Even without its famous name, Hershey Creamery would be a success,
the AP report suggests. But it doesn’t hurt the company’s
bottom line whenever anyone confuses it with the much larger Hershey Foods
Corp. In fact, consumer confusion and corporate litigation have reigned
over much of the 109-year history of the two companies, AP says. For
example, Hershey Foods began using the Hershey name on its products in 1894
and obtained the Hershey’s trademark in 1906. In 1921, Hershey
Chocolate Co. sued Jacob Hershey and his brothers for trademark
infringement, claiming they used the Hershey’s name improperly when
selling milk-chocolate products.
In 1926, the creamery agreed to refrain from using the trademark
or the Hershey’s name in connection with chocolate, cocoa or candy products.
Freelance journalist Shonda Talerico Dudlicek contributed
to this report.
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