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“Our consumer research shows that athletes of all levels consider building lean muscle and maintaining a tone body to be central to their physical goals, and they’re looking for a variety of protein sources, including ready-to-drink beverages to help them reach that goal,” says Patrick Muldoon, CEO. “The Detour brand is known for providing high-performance protein and great taste, so a premium shake that also provides vitamins, minerals and healthy fats should really connect with consumers and is a great addition to the Detour product line.”
The shakes come in two flavors: Milk Chocolate and Vanilla Bean. Each 14-ounce shelf-stable shake contains 260 calories and is lactose free.