Friendship, Friendship, N.Y., is updating its look and taking it to supermarket aisles nationwide.

The brand, which is part of Dean Foods, Dallas, adorned its family of products with new colorful packages, making the iconic dove more prominent on the package, giving the brand an unmistakable presence on shelf.

Friendship is a maker of all-natural dairy products, including cottage cheese, sour cream, farmer cheese and buttermilk.