Squeezable pouch packaging has been an important trend in European kids’ beverages and snack foods for several years. These products are generally based on fruit purée or juice and are positioned as smoothies or drinkable snacks. But now Asda, a major U.K. discount retailer with a strong private-label program, introduces this packaging to the dairy category. Chocolate Dairy Squeezy Pouch is simply chocolate milk in reclosable flexible plastic. The pouch appeals to kids because it is fun and easy to drink, making it easier for parents to get kids to drink more bone-building, nutrient-dense milk.
