H.J. Heinz Co., Pittsburgh, licenses the Weight Watchers brand from the New York-based company. In addition to offering an extensive line of better-for-you frozen entrees, the company has developed a few ice cream products sold under the Smart Ones sub-brand. New Peanut Butter Cup Sundae provides calorie-conscious consumers with the indulgent taste of chocolate in the form of a chocolate cookie crust, fudge sauce and peanut butter cups.
