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To celebrate the 50th anniversary of The Laughing Cow brand, Fromagerie Bel offered its French customers a special flavor combination pack of Apéricube, a line of individually wrapped cheese cubes. The limited-edition variety pack contains the brand’s best flavors - blue cheese with walnuts, ham, onion and scallop - as chosen by French consumers. With 48 pieces per pack, the product is more reminiscent of a box of specialty chocolates than a dairy snack.