France’s Daregal SA is introducing a frozen product line branded -18°C, the temperature at which it is to be held prior to consumption. The line consists of five different powerhouse formulations, many based on superfruits, including acerola, aloe vera and grapes. Sold in packs of seven pouches, a week’s supply, a single pouch of the frozen purée is to be blended with water, juice or milk and ice and consumed much like a smoothie. For example, -18°C [Beauté] is a concentrated source of four antioxidant-rich ingredients: aloe vera, grape seed extract, lutein and rosemary.
