As the group prepares for its first new expo in Dallas later this year, the International Dairy Foods Association has already announced the second annual International Dairy Show will take place Sept. 19-21, 2011, at the Georgia World Congress Center in Atlanta.

As the group prepares for its first new expo in Dallas later this year, the International Dairy Foods Association has already announced the second annual International Dairy Show will take place Sept. 19-21, 2011, at the Georgia World Congress Center in Atlanta.

The Georgia World Congress Center campus includes the Georgia Dome and 21-acre Centennial Olympic Park, in addition to the 3.9 million square-foot convention center.

“Atlanta is an exciting and dynamic city that offers a state-of-the-art convention center. As one of the most accessible destinations in the country, 80% of our Dairy Show participants are within a two-hour flight of the city,” said Connie Tipton, president and chief executive officer of IDFA. “We are delighted to be going there in 2011.”

Accessibility and affordability for exhibitors and attendees were the two driving factors that influenced IDFA’s decision to select Atlanta for 2011. The location allows IDFA to offer competitive pricing for show exhibitors and attendees and provides access to members of the dairy industry who might not have otherwise participated in the Dairy Show.

“Atlanta is proud to be a new strategic partner to IDFA and we look forward to showcasing the new Atlanta to International Dairy Show attendees next year,” said William Pate, president and CEO of the Atlanta Convention & Visitors Bureau. “While the show will be anchored at the convention center, attendees will find exciting attractions, hotels and restaurants just steps away from the show site.”

The International Dairy Show, presented by the International Dairy Foods Association, will feature the newest innovations in technology, packaging, ingredients and services for the dairy foods industry. Educational sessions will offer solutions that span the entire manufacturing process, and attendees will have the opportunity to visit exhibits displaying everything dairy companies need to run more efficiently, create new products and improve profitability.

The International Dairy Show can be found online at www.dairyshow.com. For more information on registration, visitwww.dairyshow.comor contact Robin Cornelison at rcornelison@idfa.org.