Virginia Dare now offers flavors for coconut water, one of today’s trendiest new beverages.
Virginia Dare now offers flavors for coconut water, one of today’s trendiest new beverages.
A popular drink in Brazil, coconut water is catching on in the United States both as a lifestyle beverage and as a natural sports drink. Celebrity usage and endorsements have created an appealing high profile hipster-chic image of the beverage.
Coconut water, which is extracted from young green coconuts, appeals to health-conscious consumers since it is high in potassium and electrolytes, and has no fat, cholesterol or added sugar. Originally sold in natural food stores, health clubs, gyms, bodegas, and yoga studios, coconut water is now moving into wider channels of distribution. As it becomes more widely distributed, first time consumers will be seeking a variety of taste choices.
Virginia Dare’s high quality natural flavors can enhance coconut water in a number of ways.
Great tasting fruit flavors such as mango, orange, lemon-lime, guava, pineapple and passionfruit can create a wide range of beverage choices. Flavor masking systems can improve the hedonic acceptance of coconut bases.
Virginia Dare
www.virginiadare.com
