Laura Hindulak has been promoted to vice president of marketing at Pierre’s Ice Cream Co.

Formerly Pierre’s director of marketing, Hindulak has worked 18 years for the 77-year-old Cleveland-based ice cream company.

Hindulak will continue to oversee Pierre’s marketing and communications operations, including, advertising, media relations, public relations and package design. She will become more involved in strategic planning and developing the company’s social media presence.