Advanced Food Products LLC, New Holland, Pa., a division of Bongrain Cheese USA, has entered into a licensing agreement with Jelly Belly Candy Co., Fairfield, Calif., to produce Jelly Belly Pudding Snacks. These dairy-based desserts are scheduled for a January roll out in Wal-Mart stores nationwide. Described as having “authentic Jelly Belly flavor,” the puddings come in six varieties: Blueberry, Bubble Gum, Green Apple, Peach, Very Cherry and Watermelon. Fortified with calcium, fiber (in the form of inulin) and the omega-3 fatty acid docosahexaenoic acid (DHA), the puddings are sold in packs of four 3.5-oz cups. According to the companies, the Jelly Belly brand has 94% brand awareness.
