Whereas most yogurts are positioned as products that help enhance consumers' internal health, i.e., improve intestinal microflora, build strong bones, etc., new Molico Beauty from Nestle is all about the exterior.



Company: Nestle S.A.

Location: Vevey, Switzerland

Introduced: July 2002

Details: Whereas most yogurts are positioned as products that help enhance consumers' internal health, i.e., improve intestinal microflora, build strong bones, etc., new Molico Beauty from Nestle is all about the exterior. Formulated with aloe vera and fortified with vitamins A, D and E, Molico Beauty is marketed to woman. The vitamins are natural antioxidants known to reduce the signs of aging, while aloe vera has long been recognized for its effects on reducing facial wrinkles and contributing to healthful skin.

Distribution: Brazil