Featuring mediocre talent of all kinds, the Blue Bunny Talent Show is the theme of Blue Bunny's first live action Webisode that premiered in August on www.bluebunny.com. The interactive, Internet-based "movie" is told through the perspective of the talent show's judge and showcases the extent the off-beat contestants will go through to show their loyalty and passion for Blue Bunny ice cream and frozen novelties.

In addition to the two-and-a-half minute Webisode, the landing page features fun, interactive entertainment and the opportunity for viewers to vote for their favorite talent show contestant. The Webisode also kicks off Blue Bunny's summer sweepstakes that includes a grand prize, "Ticket to Broadway" package-a trip to New York City for four with tickets to any Broadway show.