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The Farmer's Cow™ is an innovative, premium milk brand produced and marketed by Connecticut family-owned dairy farms. The Farmer's Cow was formed in response to consumers' interest in purchasing fresh, naturally produced, local products. Collectively, The Farmer's Cow member farms milk 2,300 cows and manage more than 6,000 acres of Connecticut farmland. The milk is currently available in more than 100 grocery stores throughout the state. A complete listing of retailers is shown atwww.thefarmerscow.com.
The Farmer's Cow milkis sold in half-gallon cartons in whole, 2%, 1% and skim varieties. Chocolate milk and single-serve packaging are under development. The owners of The Farmer's Cow are active members in The Connecticut Farmland Trust and The Working Lands Alliance who are working to protect and preserve Connecticut farmland. They were also the founding members of "Very Alive," a non-profit organization dedicated to the promotion of Connecticut Agriculture. Connecticut farms contribute $2 billion annually to the local economy.
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The 12 oz-tubs are available nationwide and intended for sale in the produce department. The suggested retail price is $3.49. The launch is supported with introductory on-pack coupons and off-the-shelf coupon programs with high-graphic, colorful point-of-sale materials to generate awareness and trial.