Milk and Fruit Drink
New Fidus aktiv is a combination of skim milk and fruit juice. It is rich in vitamins A, C, E and B12 and contains no fat.
Company: Berglandmilch
Company: Berglandmilch
Location: Austria
Introduced: August 2002
Details: New Fidus aktiv is a combination of skim milk and fruit juice. It is rich in vitamins A, C, E and B12 and contains no fat. Austria's Berglandmilch is marketing the drink as "active freshness from the fridge," and is positioning it as an alternative to traditional soft drinks.
Distribution: Austria
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