Mister Cookie Face and Atkins Nutritionals Inc., Ronkonkoma, N.Y., have entered into a licensing agreement for Mister Cookie Face to manufacture what the companies are describing as superpremium ice cream for "The Original Low Carb Lifestyle[tm]."

Company: Mister Cookie Face

Location: Lakewood, N.J.

Introduced: March 2003

Details: Mister Cookie Face and Atkins Nutritionals Inc., Ronkonkoma, N.Y., have entered into a licensing agreement for Mister Cookie Face to manufacture what the companies are describing as superpremium ice cream for "The Original Low Carb Lifestyle[tm]." New Atkins[tm] Endulge[tm] ice cream comes in vanilla and chocolate varieties. The product is sold in pre-portioned 4-oz cups, four to a box. Labels boldly display that one container/serving contains 4g "net carbs." Nutritional Facts panels indicate that the 4g are from sugars. There are also 2g of sugar alcohol per serving. Additionally, each serving contains 11g fat and 130 calories.

Distribution: National