Land O'Lakes supports its new butter-blended-with-canola-oil products with FSIs, a variety of in-store and online promotions and an aggressive national print campaign.
Company: Land O'Lakes Inc.
Location: Arden Hills, Minn.
Introduced: July 2003
Details: Two new products from Land O'Lakes make butter easier to use and more convenient than ever. Spreadable Butter with Canola Oil and Soft Baking Butter with Canola Oil taste and perform like butter but are spreadable and soft right from the refrigerator. Both products are made by blending Land O Lakes butter with a small amount of canola oil. The spreadable product retails in 8-oz tubs for about $1.79, while the soft baking product retails in 1-lb packages of 4-sticks for the same price as regular Land O Lakes stick butter.
Distribution: National
