Wolfgang Puck Gourmet Latte enters the market with four rich blends: Rich Espresso, Rich Mocha, Dulce de Leche and French Vanilla.
Company: Wolfgang Puck Worldwide Inc.
Location: Beverly Hills, Calif.
Introduced: June 2003
Details: Wolfgang Puck, long known for his innovative cuisine and world-class restaurants, and premium beverage developer, BrandSource, have joined together to create the new ready-to-drink coffee beverage Wolfgang Puck Gourmet Latte. BrandSource will oversee production, marketing and distribution. The joint collaboration makes Wolfgang Puck Gourmet Latte the only coffee beverage on the market actually developed under the expert guidance of a master chef. Made with low-fat milk, Wolfgang Puck Gourmet Lattes are packaged in 11-oz glass bottles. Single bottles retail for $1.59. Four-packs are available for $5.99.
Distribution: Initially California, then nationally through distribution by Cadbury Schweppes Snapple Beverage Group
