Location: Tarrytown, N.Y.

Introduced: March 2003

Details: Dannon joins the ranks of other national and regional yogurt manufacturers offering tubes of yogurt for spoonless eating opportunities. Marketed under the company's popular Danimals[r] kids yogurt brand, Danimals Squeezable Yogurt comes in boxes of eight tubes, with four tubes of two different flavors --either Strawberry Explosion and Rockin' Raspberry or Strikin' Strawberry Kiwi and Tropical Tidal Wave. A 2-oz tube contains 80 calories, 2g fat and 10% of the Daily Value for calcium.

Distribution: Chicago, Great Lakes and Ohio Valley areas