Giorgia Villa, a huge cheese fan, in 2021 announced her partnership with Parmigiano-Reggiano. 

Because Danone believes in the importance of sports and a balanced diet with dairy and plant-based products for good health throughout life, it has formed a team of athlete ambassadors to carry its message of healthier lifestyles.

In January, the Milk Processor Education Program (MilkPEP) signed a five-year sponsorship deal with the United States Olympic Committee. The agreement allows MilkPEP members to use the Olympic rings on packages and promotional material for white milk.