It is teaming up with star quarterbacks from powerhouse universities, including Brock Vandagriff of the University of Kentucky, Nico Iamaleava of the University of Tennessee, and Carson Beck of the University of Georgia for the Milk's Got Game campaign.

The nonprofit organization has joined forces with Sheppard, the accomplished shooting guard of the University of Kentucky men's basketball team, to showcase Milk’s Got Game! 

This holiday season, Pepsi is giving milk and cookies — a favorite tradition to leave out for Santa — a surprising and naughty new twist with the introduction of Pilk and Cookies. The must-have drink combines the crispness of Pepsi with the subtly sweet and creamy taste of milk, traditionally topped with creamer, the Purchase, N.Y.-company says.

26.2 is committed to sponsoring this year's female marathoners while simultaneously supporting the next generation of female runners in partnership with Girls on the Run, an organization dedicated to empowering young girls through running. 

When things got tough this year, Americans went out and got milk — lots of it.

The winners of MilkPEP's Breakfast Blitz Display Contest showcased the success of the breakfast-at-home strategy in selling more milk as well as other complimentary breakfast products, including eggs, bacon, cereal and English muffins. When milk was featured in a display alongside those other items, the retailers reported notable increases.
 

A Spanish-language ad campaign from the California Milk Processor Board links positive dreams to drinking milk prior going to bed. Sounds crazy, but the spots are charming.