Items Tagged with 'dairy foods advertising'

ARTICLES

2012-09-16-Jello-Pudding-feature.gif
Free-standing inserts

Kraft gets krazy with silly spellingz in its FSI for Jell-O puddings

Pudding made with milk, flavored cheese and protein-enriched yogurt star in the free-standing inserts this week.
September 18, 2012

Kraft takes two free-standing inserts (for Jell-O pudding and FreshTake cheese-breadcrumbs-spices kits), while Dannon promotes a new Activia yogurt and Land O Lakes introduces a four-cheese Italian blend.


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Cozy shack ad
Dairy foods advertising

Retail ads for cheese, yogurt, ice cream tumble; milk, cream cheese ads rise

Among the five most advertised conventional dairy products, cheese ads are down 3.2%, yogurt ads are down 14.9%, ice cream ads are down by 10.6%, milk ad numbers increased by 22.9% and ads for cream cheese increased by 47.4%.
August 24, 2012

The most advertised cheese category, 8 ounce shredded, has a weighted average advertised price of $2.19, a 6.8% price decrease from last cycle. The average price for 8 ounce blocks, $2.20, is a 5.2% price decrease from the last cycle. 


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