Get Real Inc. is positioned as a fictional start-up, with a mission inspired by a glass of real milk, that humorously highlights modern society’s increasing detachment from what’s real.

Queen Latifah has joined the campaign.

Marketers of cheese, yogurt and pudding press their brands in the free-standing inserts for the week beginning Aug. 19. Among the brands are Yoplait, Kraft, The Laughing Cow, Babybel, Activia and Kozy Shack.

Nestle promoted its food and beverage brands in a multipage event headline "Good Food, Good Life" in the free-standing inserts for the week beginning April 29. Other dairy brands in the FSIs this week are Land O Lakes and Daisy.

There were few dairy companies and dairy mentions in the free-standing inserts for the week beginning April 22. But Stonefire Naan touts its use of buttermilk and ghee.

Dole introduces a yogurt smoothie kit and Whitewave Foods launches a nondairy fruit and protein beverage. Read more in this week's Free-standing Inserts Report.

Dole introduces a yogurt smoothie kit and Whitewave Foods launches a nondairy fruit and protein beverage.