Dairy brands announce a milk crate’s worth of new dairy products in this week’s free-standing inserts. They also promote freshness and the use of dairy foods in recipes in preparation for the upcoming Easter and Passover holidays.

 Darden Concepts’ Olive Garden restaurant concept introduces two dishes made with Parmesan cheese in this week’s free-standing inserts.  

I accompanied a delegation from the Innovation Center for U.S. Dairy to the White House this week. POTUS was not in the house. Though we did not meet the President Of The United States, the trip was still memorable.

Baileys coffee creamer offers a trip to Ireland, Kozy Shack dangles $5k in this week's free-standing inserts.

MilkPEP wants athletes to make chocolate milk part of their recovery routine and encourages retailers and brands to tap into the $3.3 billion sports-drink industry with the refuel with chocolate milk message.

Kraft Foods is  the dominant dairy foods advertiser in this week's free-standing inserts.

Welcome to Jim Carper's Dairy Case, a look at the people, processors and products in the news. In this issue:  Attitude Drinks, Milk PEP, FDA, Wisconsin Cheese Makers Association, National Ice Cream Mix Association and more.