May 10 Brings Free Häagen-Dazs Scoop, Search for Flavor Ambassador
April showers bring May flowers-and free ice cream scoops.That’s because the Häagen-Dazs brand is hosting a free flavor day.
On May 10, from 4-8 p.m., consumers can visit any participating nationwide location and enjoy a scoop of any flavor on the house. With more than 250 shop locations nationwide, the brand will also use the day to officially launch its search for a Häagen-Dazs Flavor Ambassador, a title and duty that comes with many fun-filled perks and freebies.
“May is a time when communities across the nation start to say so long to winter woes and hello to the sweet sound of summer,” says Dawn Uremovich, president of Häagen-Dazs Shops, Oakland, Calif. “We wanted to create a fun-filled afternoon that gets people out of their houses, and we couldn’t think of a better way than to entice them with a free scoop of ice cream.”
To become a Häagen-Dazs Shops’ Flavor Ambassador, go to www.facebook.com/haagendazsshops and upload a video explaining why you should receive the prestigious title. A panel of judges from the company will award one lucky winner free ice cream for a year as well as the opportunity to provide feedback on prospective new flavors, a blog spot on the e-club newsletter, and more.
“The Häagen-Dazs brand values its customers, and what better way to give back and engage our fans than by offering them an opportunity to become a flavor ambassador?” Uremovich says. “We look forward to seeing and reviewing all the creative videos and posts as we set out to find the ultimate flavor ambassador.”
