Articles by James Carper

Dairy marketing

Dairy processor Saputo gives its Frigo Cheeseheads brand a workout

July 13, 2012

Dairy-related free-standing insert activity was light this week. Dairy processor Saputo offers a trial membership at Curves, while General Mills promotes its Yoplait yogurt brand.

Dairy’s moment of truth

You make it, ship it and show it. But the ultimate goal is to have the consumer put your dairy foods in her cart, take them home and serve them to her family.

James Carper

July 9, 2012

Grocery retailers have been adept at offering promotions, but not solutions. The Innovation Center for U.S. Dairy worked with retailers in test markets on “solution centers.” Rebecca MacKay, the vice president for strategy, insights and planning, told me the Innovation Center developed a “Breakfast Zone” concept that gave shoppers new ideas for the morning meal.

Free-standing inserts

This week's FSIs include Ben & Jerry's, Heluva Good, J&J Snack and other dairy processors

James Carper

June 26, 2012

Ben & Jerry's, J&J Snack Foods, HP Hood's Heluva Good! brand, Dean's and Saputo are among the dairy processors and brands using free-standing inserts this week.

This week in dairy news

Dairy processors Grassland Dairy and Chobani make the dairy news headlines this week

Jim Carper's Dairy Case

James Carper

June 23, 2012

Jim Carper's Dairy Case blog reviews this week's dairy news headlines, including: dairy processor Grassland plans to double the capacity of its milk plant; Hamdi Ulukaya, head of yogurt maker Chobani, receives an award; Coke is going to distribute dairy beverage Core Power, a popular recovery drink for athletes; the Dairy Council of California promotes the health and nutrition benefits of milk.

Borden Smoked Cheddar singles by Dairy Farmers of America new dairy product FSI dairyfoods.com blog

Free-standing inserts

Cheesemakers promote their new flavors in this week's FSIs

James Carper

June 20, 2012

Land O' Lakes has a four cheese Italian blend and Dairy Farmers of America touts its new smoked Cheddar cheese in this week's free-standing inserts.

Weekly news round-up

Jim Carper's Dairy Case

James Carper

June 15, 2012

A look at the people, products and processors making the news this week. In this edition: Dairy Farmers of America, Unilever, Golden Glen Creamery, Karoun, Safeway Lucerne and more.

Ice cream for Father's Day

Ice cream retailers scoop some love for dad in this week's FSIs

James Carper

June 11, 2012

Forget neck ties, golf shirts and power tools as Father's Day gifts. What Dad really needs is ice cream. That was the theme of dairy-related free-standing inserts for the week beginning June 10.

Hospitals use ice cream to raise funds and awareness of a disease

James Carper

June 6, 2012

Men of a certain age will remember Bill Cosby’s routine about his anticipation of ice cream following his childhood tonsillectomy. “Ice cream! I’m gonna eat ice cream!” I listened to that album (“Wonderfulness”) nonstop for months.

Dannon responds to the U.S. yogurt boom

Dannon is committed to bringing products to market quickly. Fostering internal communication and outside collaboration with suppliers helps the yogurt processor achieve that goal.

James Carper

June 1, 2012

When European food makers speak about the potential for their products in the United States, their pupils dilate, they salivate and their hearts race. Take yogurt, for example. Here, we eat 12.8 pounds per person per year. In parts of Europe, annual consumption is as high as 60 pounds per person. Canadians also eat more yogurt than Americans. Per capita consumption was about 22.2 pounds in 2011. If the U.S. just reached Canadian proportions, it would mean nearly doubling the category, which today is valued at approximately $5.5 billion, according to Dannon.

Weekly news round-up

Jim Carper's Dairy Case

James Carper

June 1, 2012

A recap of the people, products and processors making news in the dairy industry. This week : IDFA, DMI, Hood, DCI Cheese, Challenge, Hershey Creamery, Promised Land Dairy, Crave Brothers, Dallas Wuethrich and more.

On-Demand What if you could generate energy from your wastewater and meet your treatment requirements? We will cover different solutions for treating biological wastewater including methods for generating biogas, creating green energy, and reducing fresh water demand with solutions for water reuse.

On-Demand What is the latest going on in the dairy industry? This is your chance to hear an all-encompassing look at the latest trends, as well as look forward to the future. Dairy Foods will also provide a sneak peek of its industry-leading State of the Industry report during our special November 13th webinar.

Articles by James Carper

Dairy processor Saputo gives its Frigo Cheeseheads brand a workout

Dairy’s moment of truth

This week's FSIs include Ben & Jerry's, Heluva Good, J&J Snack and other dairy processors

Dairy processors Grassland Dairy and Chobani make the dairy news headlines this week

Cheesemakers promote their new flavors in this week's FSIs

Jim Carper's Dairy Case

Ice cream retailers scoop some love for dad in this week's FSIs

Hospitals use ice cream to raise funds and awareness of a disease

Dannon responds to the U.S. yogurt boom

Jim Carper's Dairy Case

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