Mega Moo Vitamin Milk from CFM Beverages, Atlanta, is a three-flavor line (chocolate, strawberry and vanilla) of fortified milks designed for kids’ nutritional needs.
Jillian Michaels, one of America’s favorite heath, wellness and fitness experts, expands her dietary supplement line with the launch of ready-to-drink, dairy-based meal replacement shakes.
Co-branding is among the most common product innovation strategies in the food industry, but in the dairy industry, efforts to simultaneously promote two brands are often confined to the yogurt and ice cream segments.
Consumers looking for a delicious treat that satisfies their sweet
tooth without feeling guilty are turning to Yoplait Splitz, the new
yogurt that tastes like an ice cream sundae.