The collaboration, combines grass-fed, hormone-free, non-GMO, high butterfat, European-style butter with flavor-packed ingredients, hand-selected by founder Chef Michael Tashman.

Company also added new packaging featuring its unique cheese characters created for its "We Are All Cheese Heads" ad campaign.

VELVEETA Queso debuted in three flavors – Queso Con Salsa, Queso Blanco, and Jalapeno, and marks the brand’s first venture into the ready-to-eat queso category.

Fire in the Hole delivers a blend of creamy marshmallow-flavored ice cream swirled with rich chocolate ribbons and sprinkled with crunchy graham cracker pieces. 

This limited-edition pack invites ice cream lovers to participate in an engaging blind tasting experience with six never-before-seen flavors. 

Inspired by the STAR WARS saga, TruMoo introduced Blue Milk, a limited-time beverage.

Kraft Flavor Fusions’ varieties are Garlic & Herb Cheddar, Buffalo Ranch Monterey Jack and Tomato Basil Monterey Jack.

The new lactose free lineup is being introduced as the “Gold Standard” for lactose-free whole & 2% milk in gallons and cottage cheese & sour cream in 16-ounce tubs.

Nature’s Premium Dessert Pearls are available in Cookies and Cream, Strawberry Cheesecake, Chocolate Mint, and Banana Pudding.

Sriracha Cheddar and Italian Herb Cheddar are available nationwide.