It looks like there's a light at the end of the tunnel for ice cream makers. Quarterly sales have gradually improved, and unit sales have crossed over into a growth pattern for the most recent two quarters. Meanwhile, the cheese and yogurt categories are whizzing along, with some stalwart brands in both arenas really burning up the road. And as with ice cream, there may be some hope for orange juice.
For the past several years, my level of optimism about the future of the beverage milk business has been on a rollercoaster ride not unlike the price of milk.
Although it's not positioned as a dairy product, nonfat milk is the first listing on the ingredient statement of the new PowerBar® Pria® Complete Nutrition Shake, an indulgent-tasting, milk-based beverage
Times have changed; Labels are so much more than a piece of paper to consumers and retailers. Labels
are critical sales tools that provide shelf impact, convey a message-often subliminal-about the product.
New Country Farms LLC, Anaheim, Calif., which is owned by farmer members of the National Farmers Organization, Ames, Iowa, adds Baby Swiss to its line of premium, natural Jack cheeses.
Guess who now markets milk? After more than 20 years of producing yogurt, Stonyfield Farm, Londonderry, N.H., now offers consumers Organic Milk. With a little help from its Massachusetts neighbor
Three years ago, Velvet Ice Cream Company was looking for a fresh idea to communicate our brand to consumers in ways traditional advertising cannot. Advertising can be effective, but we wanted greater interaction with our customers. We wanted a campaign that would offer them something more than an image and a tag line.
No! This is not a story about one of my favorite consignment shops along Florida's Route A1A. Instead, it is a story about dairy proteins and milk sugars, i.e., whey proteins and lactose. Most folks in the dairy business can recite that history in their sleep, so I won't spend much time there; but the fun part is what's happening right now.
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