Milk sales continue to head in the right direction, albeit not at the same pace as they were in the first half of 2006. Refrigerated iced tea is still the juggernaut of the beverage business, and there are some changes underway in the refrigerated juice category, although orange juice still really rules the roost.
A couple of monster brands in ice cream and
yogurt are proving that innovation, combined with lots of marketing, can still
stir up dairy’s relatively mature categories. Also, keeping an eye toward
dairy’s big middle, another quarter of growth in the milk category has been
reported by Information Resources Inc.
Mike Richmond First there was scissors, then the press-to-close zipper, and now the “slider” zipper is commonplace for shredded cheese. There are press-to-close zippers on some chunk cheeses, but most
While
milk-based product sales are registering some respectable increases in the
United States, American manufacturers are finding huge opportunities in markets
around the world.
The story of Rachel’s yogurt began in the 1940’s on a small farm in Wales. Today, Rachel’s is a thriving U.K. brand built on decades of excellence in dairy
The
latest numbers from Information Resources Inc. and USDA offer more good news
about milk sales. During the most recent 12-week period, unit milk sales were
up about .8% while dollar sales grew about 1.5%.
The famous Hispanic Goya brand makes its way into the freezer as a result of a co-branding deal between Unilever Ice Cream, Green Bay, Wis., and Goya Foods Inc.,
During the last few years, some broad sales trends across all the dairy segments have held steady. Yogurt is consistently strong. Natural cheese is growing when supply and price pressures aren’t a factor. Milk has been trying to make a comeback and more recently looks like it has succeeded.
“Fondue is back,” says Debbie Seife, director of marketing at Moonachie, N.J.-based Swissrose International. “It’s a fun, social food that everyone enjoys. It fits right in with the current trends of American entertaining.”