The Midwest Dairy Association, Overland Park, Kan., introduces Gridiron Milk to schools and retail grocery stores for the 2007 NFL season via Omaha, Neb.-based processor Roberts Dairy Co.
Yogurt sales have been growing steadily for more than five years by any conceivable measure, but the most recent quarterly figures from Information Resources Inc. actually show a decline in unit sales.
Packaging is fast becoming the new product enabler. Consumers are looking for taste, convenience, nutrition, and healthy alternatives-and they are willing to pay for these benefits.