Two ice cream brands create distinctive campaigns for the summer. Hiland Dairy Foods focuses on the intergenerational appeal of ice cream, while Velvet Ice Cream’s cause-marketing effort supports cancer research.
Ireland’s Kerry Group contributes $750,000 to a pilot program called “Project Leche.” The dairy is working with the World Food Program to improve the diets of schoolchildren.
Dairy Foods is accepting nominations for the 12th annual Exporter of the Year award, given by with the cooperation of the U.S. Dairy Export Council.
July 14, 2017
Dairy Foods is looking for the 2017 Exporter of the Year. Companies may nominate themselves or other companies. Nominations can be made by suppliers, consultants, association executives and others allied with the dairy industry. The deadline is Aug. 11.
BelGioioso hones its marketing blend with a multichannel print, digital and television campaign. Crave Brothers gains public relations buzz with a TV feature and state fair honors.
BelGioioso Cheese’s marketing campaign spanned magazine, television, and digital and social media advertising. Crave Brothers Farmstead Cheese was profiled on a popular TV show and won state fair honors.
Hood plans to make extended-shelf-life beverages there, and will build a refrigerated warehouse.
July 11, 2017
HP Hood bought an idle yogurt plant from Dairy Farmers of America, and announces plans to make ESL beverages there. In addition, it will invest more than $200 million and create 230 jobs.
IDFA hosts its 35th Annual Capitol Hill Ice Cream Party in Washington, D.C.
July 11, 2017
America’s top five ice cream flavors are vanilla, chocolate, cookies n’ cream, mint chocolate chip and chocolate chip cookie dough. IDFA served nearly 70 flavors of ice cream and thousands of root beer floats at its annual Capitol Hill Ice Cream Party.
Dairy brands Land O’Lakes, Breyers and Yoplait are again deemed the Most Trusted in BrandSpark International’s annual survey of 10,000 American shoppers.