For only the second time in its 40-year U.S. history, classic Jarlsberg cheese has embarked on a major television ad campaign. Imported and distributed exclusively by Norseland Inc., Stamford, Conn., this best-seller will be heavily promoted through a series of 30-second commercials on the Food Network through May.

Bravo! Foods International Corp., says it will expand operations into Canada. Beverage veteran Jeffrey Pencer has joined Bravo! to lead its new Canadian division which is expected to be operational this fall for the "back to school" time frame.

More than 600 dairy industry leaders were on hand in Orlando, as IDFA's Dairy Forum kicked off the new year in magical fashion.

CoolBrands International, Ontario, is buying the Breyer's yogurt brand lines from Kraft Foods, Northfield, Ill. The deal includes the sale of the brands and of Kraft's manufacturing facility in North Lawrence, N.Y. The transaction is subject to regulatory approval and is expected to be completed in the first quarter. The ice cream maker and marketer said it will pay $59 million for the business.

The dairy industry is cheering the January release of the U.S. Government's new Dietary Guidelines for Americans. The guidelines, a joint effort between USDA and the Department of Health and Human Services, calls for at least three servings a day of low-fat or fat-free dairy food products.

Women are nearly three times more likely than men to use a bowl of ice cream to console themselves after a breakup or disappointment-and half of all Americans, whether male or female, confess to "bonding" with their significant other over ice cream.

Cold Stone Creamery, Scottsdale, Ariz., plans to be the top-selling ice cream brand in the country within five years, said CEO Doug Ducey, while speaking last month at a meeting of a local business group in Arizona.

Scholle Corp., has acquired 100% of the shares of Flextainer SA, a French company that specializes in liquid packaging systems, particularly for the wine industry. The two companies have worked

Ben & Jerry's added its own political/enviro message to January's inauguration activities in Washington. The Vermont-based ice cream maker took out newspaper ads encouraging Washington policy makers to put aside

Consumer Exposure The latest messages on the health benefits of dairy are getting good play in the consumer press. The University of Tennessee weight loss research and other positive science