Gen Z will soon be a powerful consumer force. Dairy processors that focus on ‘real’ food and beverages could win them over.
June 11, 2018
Generation Z has the potential to take demand for "real" unadulterated food to new heights, according to "Make it happen for Gen Z," a 2018 report from the NPD Group, Port Washington, N.Y.
When Lifeway Foods Inc. purchased the former Golden Guernsey fluid milk plant in Waukesha, Wis., at a bankruptcy auction in 2013, it faced an uphill battle in readying it for production of the company’s signature 32-ounce kefir line. Although the 157,000-square-foot, 60-plus-year-old facility had “good bones,” its former tenant had shut down very quickly with no exit plan.