The group behind the National Milk Mustache "got milk?" Campaign unveiled an all-new, fully-integrated program highlighting that what athletes do after strenuous exercise can make a dramatic difference in how they feel and perform during the next workout. The new REFUEL | "got chocolate milk?™" campaign, backed by a podium-topping team of athletes – including USA Basketball Men's National Team member Carmelo Anthony, twelve-time swimming medalist Dara Torres, five other 2012 USA Swimming Team medal hopefuls, plus 2010 Ironman® World Champion Mirinda Carfrae – shows how refueling with chocolate milk can play an important role during an athlete's after-workout ritual.
Darigold Inc., a dairy cooperative based in Seattle, is the first recipient of the U.S. Dairy Export Council Award for Outstanding Dairy Processing & Manufacturing Sustainability. The award program is administered by the Innovation Center for U.S. Dairy, Rosemont, Ill.
Butter prices received for 25 kilogram and 68 pound boxes meeting United States Department of Agriculture (USDA) Grade AA standards averaged $1.42 per pound for the week ending Feb. 25, 2012. The U.S. price per pound decreased 2.2 cents from the previous week.
Shamrock Farms, owner of the Rockin' Refuel brand, launches a national advertising campaign with NFL athlete Peyton Hillis. Rockin' Refuel is a 100% milk sports recovery beverage providing high-quality protein and other essential nutrients.
Kraft Foods’ free-standing inserts are featured in this week’s FSI Blog on dairyfoods.com. The 2011 Dairy Foods Processor of the Year promotes four new dairy-based foods, including MilkBites and Philadelphia Indulgence cream cheese in three chocolate flavors.
Dairy Foods invited Julie Buric, Vice President of MilkPEP, the Milk Processor Education Program, to share the organization’s 2012 strategy for boosting consumption of fluid milk.
Butter prices received for 25-kilogram and 68-pound boxes meeting United States Department of Agriculture Grade AA standards averaged $1.44 per pound for the week ending Feb. 18. The price per pound decreased 5.7 cents from the previous week.
Land O'Lakes Inc. reported 2011 net sales of $12.8 billion, a record, up from $11.1 billion in 2010. The sales, up 15%, were the result of record revenues in the company Dairy Foods, Feed and Crop Inputs businesses.
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