With the right approach and focus, the agency’s comprehensive initiative will provide the updates companies need to innovate and meet the tastes of today’s consumers.
Consumers walking down the dairy aisle have their choice of many different brands and products, from traditional favorites to new offerings with novel tastes, textures, flavors and nutritional content. When they're making purchase decisions, product labels matter.
When 320 dairy farmers came together in St. Paul, Minn., back in 1921 to form the Minnesota Cooperative Creameries Association, they likely didn’t have big dreams of becoming a cooperative powerhouse. They simply wanted to market their milk effectively.