They are bringing the excitement of Milk Life’s U.S. Olympic Committee partnership to life.

Kids love milk, and, according to the latest research from MilkPEP, many of them would drink more of it if it were offered. While we know that kids represent the greatest milk volume opportunity, we also know that to win with them, we have to win over their most important influencer: mom.

Cedar Crest Ice Cream makes an impressive amount of ice cream in its 45,408-square-foot facility in Manitowoc, Wis. The plant currently produces approximately 26 million pounds of product annually. The company uses the space wisely and continues to upgrade equipment and technology as product demand increases.

As milk alternatives made from almonds, coconut and some other decidedly non-dairy sources increase in popularity, dairy milk sales continue on a downward spiral.

The farmer-owned dairy cooperative is offering fans free cream cheese to help them make their dips and snacks "Philly-free" on game day.

Rhode Island and Philadelphia schools sent each other friendly video taunts and agreed to provide a 'Breakfast of Champions' to the school whose NFL team wins the Super Bowl.

The four brothers who make up the ownership of Cedar Crest Ice Cream, Ken, Robert, Bill and Tim Kohlwey, all agree that their company may not be the biggest, but they're proud of what it's accomplished. And it's accomplished plenty.